Ignite is a four-minute business quiz created to understand your natural tendencies, instincts and patterns of behaviour when making business decisions.
Get your personalised and detailed report, complete with insights into your top strengths, blind spots and practical bite-size actionable steps, to help take your business forward.
![logo](/_next/image?url=%2Flogo_bb.png&w=256&q=75)
![journey_right](/images/landing-page/journey_right.png)
By understanding and improving upon your decision-making process, you can make more informed, effective choices that lead to better outcomes for your business with just three simple steps.
report, tailored
to your decision-making style
blueprint and
begin taking practical steps toward
success
![](/images/landing-page/what_in_it_for_you_bg.png)
![The Visionary](/_next/image?url=%2Fimages%2Flanding-page%2Fwhich_business_6.png&w=640&q=75)
![The Advocate](/_next/image?url=%2Fimages%2Flanding-page%2Fwhich_business_5.png&w=640&q=75)
![The Goal Getter](/_next/image?url=%2Fimages%2Flanding-page%2Fwhich_business_4.png&w=640&q=75)
![The Intuitive](/_next/image?url=%2Fimages%2Flanding-page%2Fwhich_business_1.png&w=640&q=75)
![The Expert](/_next/image?url=%2Fimages%2Flanding-page%2Fwhich_business_3.png&w=640&q=75)
![The Collaborator](/_next/image?url=%2Fimages%2Flanding-page%2Fwhich_business_2.png&w=640&q=75)
![business_solution_bg](/images/landing-page/business_solution_bg.png)
The six leadership personas stem from a comprehensive survey encompassing over 1400 business leaders and comprising over 200 questions. Through analysing responses to questions on leadership and management styles, as well as sources of guidance sought by leaders, six distinct leadership styles emerged. Data engineers subsequently condensed the lengthy 200-question survey into a more concise 25-question quiz, faithfully reproducing the original survey's results. This quiz serves as the foundation of Ignite.
Be the Business is the trading name of The Productivity Group, a company limited by guarantee and registered in England no. 10754958; registered charity 1173660 (England & Wales).
![logo](/_next/image?url=%2Flogo_bb.png&w=384&q=75)